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Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Shopping Cart McGraw-Hill Shop Hello Please find McGraw-Hill Education products I have saved to My Cart To view or purchase these items click on the link below or copy and paste this URL into McGraw-Hill Professional Latest From The Blog An Analogy is Like a Doorway to Aha! Patient Driven Healthcare and Hospital Efficiency; Infographic: Nailing IT Hiring The Leader's
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